BlackBerry Interlocking "Separation" Of BBM?

One of the "rescue" that can be taken by the BlackBerry is breaking down the company's business. That is reportedly being considered for the instant messaging service BlackBerry Messenger (BBM).

As reported by The Wall Street Journal, citing a number of sources, allegedly BlackBerry service is considering separating the fuel into a subsidiary which operates independently.

This subsidiary, according to sources, will be called "Fuel Inc". BlackBerry steps were allegedly done to reposition the fuel as one of the high-value assets before the sale of the company.

To realize the separation of BBM, BlackBerry is rumored to have started moving executives related to fuel the team and develop a number of other services out instant messages, including those already available for BlackBerry users such as video chat.

There are also rumors that the BlackBerry will introduce a similar service called BBM Channel Twitter, marketing tools that allow closer interaction between brands and celebrities with consumers. BBM is also rumored to be accessible via a desktop computer.

Last May, BlackBerry CEO Thorsten Heins has announced that the BBM service will be available for two greatest rivals BlackBerry platforms, namely iOS and Android. The announcement came in the midst of emerging popularity of instant messaging services such as Whatsapp.

BBM itself now has about 60 million active users, compared to 300 million who have so far collected by Whatsapp.

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