Report: Apple unveiling new iPhone in September

A photo of an iPhone from Apple on Verizon Wireless service. (Photo: AP Photo/Amy Sancetta)

If you're a fan of Apple, mark September 10 on your calendar. That's when the company is reportedly unveiling the next iPhone.

According to All Things D, Apple is hosting an event next month where the company is expected to reveal its latest smartphone.

Naturally, the weeks leading up to the reported reveal have been filled with countless rumors on what consumers can expect from the next iPhone. Rumors range from a lower-cost model to appeal to more consumers to a device equipped with fingerprint sensor.

The reported event arrives as Apple continues to cede ground to several strong competitors, most notably Samsung and its Galaxy S series as well as the army of devices running Google's Android operating system. According to IDC, nearly 80% of the smartphones shipped last quarter ran on Android.

However, the introduction of a new iPhone could spark an Apple rebound. "With a new iPhone and revamped iOS coming out later this year, Apple is well-positioned to re-capture market share," says IDC research manager Ramon Llamas.

Readers, what features would you like to see in the next iPhone?