Apple's iPhone rings up T
An iPhone is seen during the opening of the first "Apple" store in this May 3, 2013 photo in Berlin at the Kurfuerstendamm. (Photo: Odd Andersen, AFP/Getty Images)
Story Highlights Shares of T-Mobile rose 4% to $25 in closing trading in advance of earnings report T-Mobile's second-quarter period saw 688,000 net additional subscribers in the quarter T-Mobile said the attrition rate, or churn, for such plans was just 1.6 percent, the lowest ever.
SAN FRANCISCO -- T-Mobile on Thursday reported that Apple's iPhone contributed to a subscriber jump for the first time in years.
Shares of T-Mobile rose 4% to $25 in closing trading in advance of the company's earnings report.
T-Mobile's second-quarter period saw 688,000 net additional subscribers in the quarter compared with a loss of 557,000 a year ago.
The No. 4 U.S. phone carrier began selling the iPhone in April. T-Mobile said the iPhone accounted for only 26% of smartphone sales in the quarter, excluding sales through MetroPCS, which merged with T-Mobile on April 30. Other phones did well, including Samsung's Galaxy S4. The S4, which came out during the quarter, accounted for 18% of smartphone sales.
T-Mobile also credited new pricing plans with attracting customers. In March, T-Mobile dropped its conventional two-year service contracts in favor of selling phones with installment plans. The price for voice, text and data services fell to reflect the new installment charge for a phone. But once customers pay off the phone after two years, or for customers who already have phones, their monthly bill goes down.
"We are clearly hitting a cord with customers," T-Mobile CEO John Legere said Thursday.
Craig Moffett, an analyst at Moffett Research, said T-Mobile's gains in contract customers were five times analysts' expectations of 140,000.
T-Mobile said the attrition rate, or churn, for such plans was just 1.6 percent, the lowest ever. A year ago, churn for contract plans was 2.1 percent.
http://mustofseason.blogspot.com/ contributed to this report.
Harga Laptop
Ditulis oleh Unknown
Rating Blog 5 dari 5
0 komentar:
Posting Komentar